Move For Beer - Royal Unibrew
This project was created in collaboration with fellow Reklamelinjen students for Royal Unibrew.
Our task was to market their new alcohol-free beer, which we discovered offered health benefits when consumed after a workout.
Our task was to market their new alcohol-free beer, which we discovered offered health benefits when consumed after a workout.
To promote the product, we developed the concept 'Move For Beer' — an app that tracked users’ walking, running, or cycling. Once users reached a set distance, they were rewarded with a free six-pack of Royal 0,0% beer.
This project gave me valuable experience in applying gamification techniques to commercial digital products. The app design featured gaming-inspired elements, such as challenges and a dynamic UI where a beer glass gradually filled up as users logged activity.
My contributions included conducting user research, developing the concept, and designing the UX/UI for the app.
